The Big Fig

My friend Larry got me off on a tangent this week trying to find a copy of the original commercial from the 70’s for Fig Newton cakes. Specifically, looking for a picture of the guy that dressed up as “Big Fig”.

So far, I managed to find the jingle:
“Hit it, Hal.

Ooey, gooey, rich and chewie inside
Golden, cakey, flakey on the outside
Wrap the inside in the out
Is it good? Darn tootin’!
Doing the Big Fig Newton,

One more time
Doing the Big Fig Newton,

Here’s the tricky part
The Big Fig Newton!”

And a picture of the box:
Big Fig on Box of Newtons

But have not been able to find a copy of the commercial or even a screen capture of it!

There are a bunch of references to the jingle and even the guy, but no pictures whatsoever!

First person to come up with a picture of the guy (especially doing the “tricky part”) will win a special prize :).

Posted on
Thursday, May 10th, 2007
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10 Comments to “The Big Fig”

that is why you are the best

May 24th, 2009
Taylor M.

I love this website

May 24th, 2009
Taylor M.


January 16th, 2009

Happy National Fig Newton Day!

January 16th, 2009

I can’t wait to get home from work and watch it!!!!!

July 4th, 2008

I think what makes me laugh hard about the commercial is not only his outfit & crazy little dance but, the piano playing is what makes me laugh & i don’t know why. It’s just funny to hear it. Jamie, your welcome about the correction of Hit it Hal.

September 27th, 2007

LOL Jamie, yes i did notice he almost tripped as he stepped up to the round plat form. I was going to mention that on my last post but forgot to. I’m glad i wasn’t the only 1 to notice that he almost trips. Too funny

September 27th, 2007

Duly noted! Thanks for the catch, I loved this commercial too – did you ever notice that he kind of trips up the stage at the beginning of the commercial? They just don’t make ’em like that anymore!

September 26th, 2007

1 of the most hilarious & classic commercials ever. I have to correct you on 1 thing though. He says ” Hit it Hal ” not, hit it al

September 26th, 2007

Big Fig in the original 1970’s era commercial, complete with “the tricky part”, is now on YouTube at

What a blast from the past! Big Fig Lives!

August 25th, 2007
Tove Ford
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